CES 2015: HTC Partners With Under Armour

BreakingModern — HTC announced today at CES that it will partner with Under Armour to create a line of connected fitness wear. Under Armour Connected Fitness is an established line of various tracking and fitness gear that merges health and technology, and HTC’s partnership will only increase these efforts.

UA Record

Under Armour released UA Record today at CES, an app that aims to track activity, log workouts and present social rewards. The app is available for Android on Google Play and Apple iOS. HTC will design products that work within the Under Armour network of apps and products.

Under Armour App

The connected fitness line of devices and clothing for Under Armour is quite extensive, and it is likely with HTC joining the ranks that more integrated gadgets are on the way.

HTC CEO Peter Chao said of the partnership:

“By joining forces with Under Armour, one of today’s most exciting and ambitious leaders in empowering athletes, we are taking the first step on this journey and will provide consumers with a range of connected health and fitness products and services that no other brand can match.”

While Under Armour’s app is live, there are no concrete details yet on what products or devices HTC has in store.

All screenshots: Daniel Zweier, courtesy of Under Armour

Disclaimer: HTC and aNewDomain Media co-produce this site, and its editors and writers are paid accordingly.

Author: Staff

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